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Social Media University for Tax Professionals

Introduction

Disclaimer
Welcome

Module 1: Strategic Foundations: Crafting Your Business Narrative through SWOT Analysis and Mission Development

Key Components of Module 1
SWOT Analysis for Tax Professionals: Strengthening Your Brand Image
Recommended Resources for Improvement
Crafting Your Mission and Business Statement
Examples of Strong Mission Statements
Examples of Strong Business Statements
The Importance of Reintroducing Your Business and the Power of Storytelling
Resources to Help You Tell Your Story

Module 2: It's Time to Brand Before Marketing

The Foundational Elements of Branding
Four Fundamental Elements of Branding
The Importance of Branding Your Business as a Tax Professional
Implementation: Steps to Brand Your Tax Practice
Conclusion

Building a Strong Brand Identity Through Professional Photography and Social Media Strategy

Introduction
Steps to Perform a Social Media Audit

Resources for Creating Quality Content and Branding Your Business

Introduction
Creating Quality Content
Conclusion

Enhancing Brand Awareness for Tax Professionals

Introduction
Importance of Brand Awareness
Implementing Brand Awareness Strategies
Resources for Enhancing Brand Awareness
Conclusion

Understanding the Difference Between Brand Identity and Brand Strategy, and How to Create a Strong Brand Strategy

Introduction
What is Brand Identity?
What is Brand Strategy?
Key Differences Between Brand Identity and Brand Strategy
How to Create a Strong Brand Strategy
Conclusion

Crafting Your Brand Story

Introduction
Importance of a Brand Story
Steps to Create Your Brand Story
Conclusion

Module 3: Knowing Your Target Audience

Introduction
Importance of Knowing Your Target Audience
Key Target Audiences
Steps to Identify Your Target Audience
Strategies for Engaging Your Audience on Social Media
Conclusion

Module 4: Creating Consistent Marketing with a Posting Schedule

How a Posting Schedule Drives Consistency
Suggested Posting Schedule
30-Day Posting Challenge
Tracking Your Progress
Conclusion

Marketing in Facebook Groups for Tax Professionals

Why Market in Facebook Groups?
Types of Groups Tax Professionals Can Target
How to Join Facebook Groups
Importance of Connecting with the Admin
Conclusion
Bonus: Unlock The Art of Consistent Posting

Module 5: User Friendly Apps

What is Word Board?
What is ChatGPT?
What is Undetectable AI?
Ethical Considerations
What is CapCut?
What Is FIVERR?
What is Namelix?
What is Calendly
What is Stripe?
What is ManyChat

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